Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.

Skills you'll gain: TikTok, Content Performance Analysis, Data-Driven Marketing, Online Advertising, Performance Measurement, Advertising, Advertising Campaigns, Digital Advertising, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Social Media Analytics, Campaign Management, Product Promotion, Market Analysis
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Scope Management, Project Scoping, Stakeholder Analysis, Project Management Life Cycle, Project Documentation, Goal Setting, Project Management, Project Planning, Stakeholder Management, Smart Goals, Stakeholder Engagement, Cost Benefit Analysis, Project Management Software, Prompt Engineering Tools, Performance Metric, Accountability Frameworks, Resource Management, Strategic Thinking, Business Writing
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Data Cleansing, Sampling (Statistics), Data Integrity, Data Quality, Data Processing, Data Analysis, Data Transformation, Data Validation, Data Manipulation, Analytics, Sample Size Determination, SQL, Spreadsheet Software
Beginner · Course · 1 - 3 Months

Skills you'll gain: AI powered creativity, Google Gemini, Visual Storytelling, Multimodal Prompts, Generative AI, AI literacy, AI Enablement, AI Personalization, AI Workflows, Creative Design, Ideation, Artificial Intelligence, Google Workspace, Responsible AI
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Operating System Administration, Digital Forensics, Cyber Threat Hunting, Email Security, Incident Response, IT Service Management, Cloud Computing, Governance Risk Management and Compliance, Information Technology Infrastructure Library, Network Security, Malware Protection, Networking Hardware, Service Management, Identity and Access Management, Penetration Testing, Database Management, Cyber Threat Intelligence, Interviewing Skills, Cybersecurity, Cyber Security Assessment
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Multimodal Prompts, Prompt Engineering, Prompt Engineering Tools, Prompt Patterns, Responsible AI, AI literacy, Context Engineering
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: A/B Testing, Google Analytics, Experience Design, Web Analytics, User Experience, Content Optimization, Web Content, Target Audience, Test Tools, Content Performance Analysis, Personalized Campaigns, Marketing, Analytics
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: LinkedIn, Data Analysis, Data Analysis Software, Data Processing, Spreadsheet Software, Case Studies, Analytics, Analytical Skills, Interviewing Skills, AI Enablement, Data Visualization Software, Artificial Intelligence, Portfolio Management, Data Presentation, Data Cleansing, Data Visualization, Presentations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard Creation, Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Data Visualization, Data Analysis, Data Cleansing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Google Analytics, Ad Hoc Reporting, Performance Reporting, Web Analytics, Marketing, Web Development
Intermediate · Guided Project · Less Than 2 Hours
Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Customer Relationship Building, Conversion Funnel Analysis, Brand Loyalty, Driving engagement, Customer Retention, Order Delivery, Social Media Management, Social Media Analytics, Drive Engagement, Social Media Content, Target Market, Customer Relationship Management, Customer Engagement, Digital Media Strategy, E-Commerce, Marketing Planning, Digital Marketing
Beginner · Specialization · 3 - 6 Months
Skills you'll gain: Data Validation, Spreadsheet Software, Data Analysis, Data Manipulation, Analytical Skills, Consolidation, Excel Formulas, Query Languages, Data Compilation, Pivot Tables And Charts, Data Quality, SQL, Data Integration, Data Transformation, Data Processing, Database Management
Beginner · Course · 1 - 4 Weeks