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Web Analytics Courses

Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Popular Web Analytics Courses and Certifications


  • Status: New
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    EDUCBA

    Web Analytics with Google Analytics Tools

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Digital Analysis, Data-Driven Marketing, Conversion Funnel Analysis, Analytics, Google Ads, Data Processing, Campaign Management, Marketing Effectiveness, Dashboard, Event Monitoring, Real Time Data, Data Collection, Goal Setting

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    B

    Birla Institute of Technology & Science, Pilani

    Introduction to Social Media Analytics

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Graph Theory, Big Data, Network Analysis, AI Personalization, Network Model, Graphing, Analytics, Data Mining, AI Security, Deep Learning, Applied Machine Learning, Responsible AI, Artificial Intelligence, Data Ethics, Unsupervised Learning, Machine Learning, Algorithms, Research

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Madecraft

    Google Analytics Quick Start

    Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Data-Driven Marketing, Analytics, Customer Analysis, Digital Marketing Tools, Business Reporting, Target Audience, Marketing Channel, Business Metrics, Advertising Campaigns, Customer Acquisition Management, Data Capture, Customer Engagement, Customer Retention, Data Collection, Demography

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Social Media Analytics

    Skills you'll gain: Social Network Analysis, Network Analysis, Social Media Analytics, Data Visualization, Graph Theory, Relational Databases, Data Presentation, Data Visualization Software, R (Software), Infographics, Data Analysis, Network Model, Database Theory, Query Languages, Social Sciences, Statistical Analysis, Machine Learning, Machine Learning Methods, R Programming, Data Manipulation

    4.4
    Rating, 4.4 out of 5 stars
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    20 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    Edureka

    UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence

    Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Analytics, Competitive Intelligence, Digital Analysis, Competitive Analysis, Search Engine Optimization, User Research, User Experience, User Experience Design, UI/UX Research, Search Engine Marketing, Digital Marketing Tools, Digital Marketing, Content Strategy, Market Analysis, Content Marketing, Marketing, Strategic Marketing, Marketing Planning

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Edureka

    GA4 Implementation with Google Tag Manager

    Skills you'll gain: Customer Analysis, Web Analytics, Marketing Analytics, Web Analytics and SEO, Campaign Management, Digital Marketing Campaigns, Digital Marketing, Business Analytics, Campaign Planning, Digital Marketing Tools, Performance Analysis, User Research, Marketing Strategies, Data Analysis, Analysis, Digital Brand Strategy, Market Analysis, Marketing Planning, Marketing Strategy and Techniques, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Packt

    Google Analytics 4: Smart Rules for Beginners and Analysts

    Skills you'll gain: Google Analytics, Analytical Skills, Web Analytics, Analysis, Marketing Analytics, Data-Driven Decision-Making, Analytics, Data Analysis, Event Monitoring, Data Collection, Data Capture

    Beginner · Course · 3 - 6 Months

  • Status: New
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    Coursera

    Google Analytics: Data-Driven Marketing Mastery with AI

    Skills you'll gain: Google Analytics, Marketing Analytics, Performance Reporting, Looker (Software), Data-Driven Marketing, Web Analytics and SEO, Conversion Funnel Analysis, Dashboard Creation, Digital Analysis, Search Engine Optimization, A/B Testing, Content Optimization, Data Storytelling, Analytics, Predictive Analytics, Analysis, Data Visualization, Target Audience, Process Improvement and Optimization, Process Optimization

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
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    Free Trial
    U

    University of California, Davis

    Analytics & Optimization Workshop (LinkedIn Focus)

    Skills you'll gain: Content Performance Analysis, LinkedIn, Social Media Analytics, Social Media, Social Media Content, Social Media Marketing, Spreadsheet Software, Instagram, Content Optimization, Social Media Management, Driving engagement, Data-Driven Marketing, Performance Reporting, Content Strategy, User Feedback, Prompt Engineering, Performance Analysis, Workflow Management, AI Integrations, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    LearnKartS

    Google Analytics Course: Track, Analyze & Grow

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Conversion Funnel Analysis, Looker (Software), Real Time Data, Digital Analysis, Data-Driven Marketing, Analytics, Data Analysis, Customer Insights, Statistical Reporting, Business Reporting, Dashboard, Target Audience, Campaign Management, Dashboard Creation, Performance Analysis, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    B

    Board Infinity

    Advanced Google Analytics 4: Optimization and Attribution

    Skills you'll gain: Google Analytics, Looker (Software), Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Budgets, Google Ads, Marketing Automation, Campaign Management, Data Governance, Data Integrity, Digital Analysis, Data Presentation, Marketing Effectiveness, Marketing Channel, Data Storytelling, AI Personalization, Data Integration, Personalized Campaigns, Presentations

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Product Analytics Unlocked: Metrics to Meaningful Insight

    Skills you'll gain: Data Storytelling, Data Presentation, Conversion Funnel Analysis, Dashboard, Data Pipelines, Strategic Prioritization, Customer Retention, Customer Analysis, Product Strategy, SQL, Data Analysis, Business Intelligence, Data Warehousing, Pandas (Python Package), Performance Metric, Statistical Analysis, Scikit Learn (Machine Learning Library), Decision Making, Resource Allocation, Python Programming

    Intermediate · Specialization · 3 - 6 Months

1234…704

In summary, here are 10 of our most popular web analytics courses

  • Web Analytics with Google Analytics Tools: EDUCBA
  • Introduction to Social Media Analytics: Birla Institute of Technology & Science, Pilani
  • Google Analytics Quick Start: Madecraft
  • Social Media Analytics: Johns Hopkins University
  • UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence: Edureka
  • GA4 Implementation with Google Tag Manager : Edureka
  • Google Analytics 4: Smart Rules for Beginners and Analysts: Packt
  • Google Analytics: Data-Driven Marketing Mastery with AI: Coursera
  • Analytics & Optimization Workshop (LinkedIn Focus): University of California, Davis
  • Google Analytics Course: Track, Analyze & Grow: LearnKartS

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