Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.
Madecraft
Skills you'll gain: Team Performance Management, Active Listening, Delegation Skills, Constructive Feedback, Team Management, Process Mapping, Performance Management, Accountability Frameworks, Team Leadership, Team Building, Team Motivation, Leadership Development, Meeting Facilitation, Coaching, Employee Coaching, Accountability, Conflict Management, Workforce Development, Business Metrics, Continuous Improvement Process
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Market Analysis, Competitive Analysis, Marketing, Key Performance Indicators (KPIs), Market Research, Target Audience, Target Market, Dashboard, Return On Investment, Value Propositions, Smart Goals, Business Strategy, Cross-Channel Marketing, Concision, Variance Analysis, Strategic Partnership, Data Collection, Strategic Decision-Making
Intermediate · Specialization · 3 - 6 Months
IE Business School
Skills you'll gain: Marketing Communications, Product Lifecycle Management, Data-Driven Marketing, Brand Strategy, Integrated Marketing Communications, Customer experience strategy (CX), Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Marketing Analytics, Brand Management, Retail Management, Product Management, Marketing Channel, Product Strategy, Market Dynamics, Revenue Management, Merchandising, Communication
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Digital Marketing Tools, Social Media Marketing, Productivity, Social Media Campaigns, Driving engagement, Social Media Strategy, Content Development and Management, Social Media Content, Social Media Management, Marketing Effectiveness, Productivity Software, Digital Media Strategy, Campaign Management, Workflow Management, Drive Engagement, Content Management, Campaign Planning, Marketing Operations, Customer Engagement, Marketing Management
Mixed · Course · 1 - 4 Weeks

Madecraft
Skills you'll gain: Active Listening, Constructive Feedback, Team Performance Management, Performance Management, Team Motivation, Leadership, Motivational Skills, Disciplinary Procedures, Leadership Development, Empathy, De-escalation Techniques, People Development, Performance Analysis, Employee Coaching, Emotional Intelligence, Communication Strategies, Performance Measurement, Performance Improvement, Conflict Management, Communication
Beginner · Course · 1 - 3 Months

Minnesota State University, Mankato
Skills you'll gain: Talent Management, Management Training And Development, Smart Goals, Industrial and Organizational Psychology, Employee Onboarding, Performance Review, Employee Performance Management, Performance Management, Goal Setting, Organizational Development, Leadership Development, Team Management, New Hire Orientations, Employee Retention, Performance Improvement, Team Leadership, Performance Analysis, Behavioral Management, Job Evaluation, Leadership
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Planning, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Branding, Marketing Strategy and Techniques, Marketing Effectiveness, Consumer Behaviour, Brand Strategy, Brand Marketing, Brand Management, Product Planning, Product Marketing, Value Propositions, Market Analysis, Target Market, Competitive Analysis, Brand Awareness, Market Research
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Performance Management, Performance Appraisal, Performance Review, Employee Performance Management, Constructive Feedback, Management Training And Development, Performance Measurement, People Management, Human Resources Management and Planning, Performance Improvement, Employee Engagement, Goal Setting, Culture
Mixed · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Trustworthiness, Sales Process, Sales Development, Overcoming Objections, Closing (Sales), Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Consultative Selling, Sales Presentation, General Sales Practices, Customer Relationship Building, Needs Assessment, Oral Expression, Sales Presentations, Rapport Building, Sales Pipelines
Beginner · Specialization · 3 - 6 Months

Packt
Skills you'll gain: Team Performance Management, Employee Performance Management, Team Management, Team Motivation, People Management, Performance Measurement, People Development, Performance Analysis, Performance Review, Leadership and Management, Staff Management, Performance Improvement, Motivational Skills, Accountability Frameworks, Behavior Management, Leadership Development, Meeting Facilitation, Communication Strategies, Verbal Communication Skills
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Marketing Analytics, Pivot Tables And Charts, Looker (Software), Performance Reporting, Marketing Effectiveness, Tableau Software, Performance Measurement, Marketing Budgets, Power BI, Marketing, Digital Marketing, Content Marketing, Marketing Channel, Search Engine Optimization, Brand Marketing, Social Media Marketing, Email Marketing, Generative AI, AI Enablement
Intermediate · Course · 3 - 6 Months

Starweaver
Skills you'll gain: Employee Performance Management, Performance Management, Team Performance Management, Constructive Feedback, Management Training And Development, Performance Appraisal, Performance Review, Employee Coaching, People Management, Goal Setting, Performance Metric, Expectation Management, Coaching, Employee Engagement, Performance Measurement, Team Building, Drive Engagement, Collaboration, Accountability
Beginner · Course · 1 - 4 Weeks