• For Individuals
  • For Businesses
  • For Universities
  • For Governments
My Learning
Degrees
​
  • Browse
  • Marketing

Results for "marketing"


  • U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Customer Analysis, Branding, Marketing Strategies, Marketing, Strategic Marketing, Brand Marketing, Go To Market Strategy, Marketing Planning, Brand Strategy, Marketing Strategy and Techniques, Brand Management, Product Marketing, Marketing Effectiveness, Customer Insights, Brand Loyalty, Target Market, Marketing Communications, Marketing Analytics, Target Audience, Promotional Strategies

    Coursera Plus

    Included with Coursera Plus

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, International Finance, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Social Studies, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Sustainable Business

    Coursera Plus

    Included with Coursera Plus

    4.6
    Rating, 4.6 out of 5 stars
    ·
    550 reviews

    Beginner · Specialization · 3 - 6 Months

  • G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Digital Media Strategy, Performance Metric, Search Engine Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Digital Marketing, Customer Engagement, Marketing Planning, Marketing Strategies, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Performance marketing

    Coursera Plus

    Included with Coursera Plus

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32K reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Meta

    Marketing Analytics Foundation

    Skills you'll gain: Data Collection, Marketing, Data-Driven Marketing, Marketing Analytics, Digital Marketing Tools, Google Analytics, Online Advertising, Meta Ads Manager, Digital Marketing, Data Capture, Application Programming Interface (API), Law, Regulation, and Compliance, Web Analytics, Information Privacy, Data Integration, Analytics, Data Analysis, Advertising

    Coursera Plus

    Included with Coursera Plus

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: AI skills
    AI skills
    G

    Google

    Google Digital Marketing & E-commerce

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Paid media, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Web Presence, Interviewing Skills

    Coursera Plus

    Included with Coursera Plus

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    50K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • I

    IE Business School

    Marketing Strategy

    Skills you'll gain: Surveys, Survey Creation, Market Analysis, Product Strategy, Market Research, Product Marketing, Marketing Communications, Business Research, Strategic Marketing, Integrated Marketing Communications, Value Propositions, Customer Acquisition Management, Strategic Decision-Making, Consumer Behaviour, Marketing Analytics, Product Management, Product Lifecycle Management, Target Market, Decision Making, Marketing

    Coursera Plus

    Included with Coursera Plus

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Brand Marketing, Campaign Planning, Communication Planning, Marketing Planning, Marketing and Public Relations, Marketing Design, Brand Strategy, Media and Communications, Brand Management, Brand Loyalty, Branding, Marketing Management, Marketing Psychology, Communication

    Coursera Plus

    Included with Coursera Plus

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    Digital Marketing Institute

    Social Media Marketing in Practice

    Skills you'll gain: Content Scheduling, Meta Ads Manager, Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, Social Media Analytics, LinkedIn, Digital Marketing, Marketing, Content Performance Analysis, Digital Marketing Campaigns, Campaign Management, Social Media Campaigns, Target Audience

    Coursera Plus

    Included with Coursera Plus

    4.5
    Rating, 4.5 out of 5 stars
    ·
    638 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    A

    Alex Genadinik

    Marketing Psychology & Neuromarketing - 2026

    Skills you'll gain: Overcoming Objections, Market Research, Marketing Psychology, Active Listening, Rapport Building, Closing (Sales), B2B Sales, Consumer Behaviour, Target Audience, Selling Techniques, Content Performance Analysis, Marketing, Sales Strategy, Price Negotiation, Sales, Innovation, Marketing Strategies, Shared Media, Sales Prospecting, Marketing Communications

    Coursera Plus

    Included with Coursera Plus

    4.1
    Rating, 4.1 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 3 - 6 Months

Exploring the Data Analyst role?

Set it as your role and get personalized recommendations

  • U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Marketing, Digital Brand Strategy, Marketing Strategies, Marketing Management, Promotional Strategies, Digital Transformation, Market Dynamics, Shared Media, Earned Media, Customer Engagement, Content Creation

    Coursera Plus

    Included with Coursera Plus

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    Fundamentals of Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Marketing Effectiveness, Market Analysis, Marketing, Marketing Management, Market Dynamics, Target Market, Auditing, Analysis, Target Audience, Business Analysis Tools

    Coursera Plus

    Included with Coursera Plus

    4.5
    Rating, 4.5 out of 5 stars
    ·
    321 reviews

    Mixed · Course · 1 - 4 Weeks

  • D

    Digital Marketing Institute

    Social Media and Digital Marketing Fundamentals

    Skills you'll gain: Content Scheduling, Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Digital Marketing Campaigns, Social Media Content, Social Media, Content Creation, Digital Content, Social Media Strategy, Cross-Channel Marketing, Digital Marketing Tools, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Customer Engagement

    Coursera Plus

    Included with Coursera Plus

    4.7
    Rating, 4.7 out of 5 stars
    ·
    413 reviews

    Beginner · Course · 1 - 4 Weeks

1234…57

In summary, here are 10 of our most popular marketing courses

  • Introduction to Marketing: University of Pennsylvania
  • Business and Marketing Strategies: University of London
  • Foundations of Digital Marketing and E-commerce: Google
  • Marketing Analytics Foundation: Meta
  • Google Digital Marketing & E-commerce: Google
  • Marketing Strategy: IE Business School
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
  • Social Media Marketing in Practice: Digital Marketing Institute
  • Marketing Psychology & Neuromarketing - 2026: Alex Genadinik
  • Marketing in a Digital World: University of Illinois Urbana-Champaign

Frequently Asked Questions about Marketing

Marketing is the process of promoting, selling, and distributing a product or service. It encompasses a variety of activities aimed at understanding consumer needs and creating value through effective communication. Marketing is important because it helps businesses connect with their target audience, build brand awareness, and drive sales. In today's competitive landscape, effective marketing strategies can differentiate a company from its competitors and foster customer loyalty.‎

A career in marketing can lead to various roles, including marketing manager, digital marketing specialist, brand strategist, content marketer, social media manager, and market research analyst. Each of these positions plays a crucial role in shaping how a company interacts with its customers and promotes its products or services. The diverse nature of marketing allows individuals to find a niche that aligns with their interests and skills.‎

To succeed in marketing, you should develop a range of skills, including analytical thinking, creativity, communication, and digital literacy. Understanding consumer behavior, data analysis, and social media strategies are also essential. Familiarity with tools like Google Analytics, SEO practices, and content management systems can enhance your effectiveness in this field. Continuous learning and adapting to new marketing trends are key to staying relevant.‎

There are numerous online marketing courses available that cater to different skill levels and interests. Some notable options include the Google Digital Marketing & E-commerce Professional Certificate and the Meta Social Media Marketing Professional Certificate. These courses provide foundational knowledge and practical skills that can help you advance in your marketing career.‎

Yes. You can start learning marketing on Coursera for free in two ways:

  1. Preview the first module of many marketing courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  2. Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in marketing, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

To learn marketing, start by exploring online courses that match your interests and career goals. Engage with practical projects and case studies to apply what you learn. Networking with professionals in the field and participating in marketing communities can also enhance your understanding. Consider seeking internships or volunteer opportunities to gain hands-on experience.‎

Marketing courses typically cover a range of topics, including market research, consumer behavior, branding, digital marketing strategies, content creation, and analytics. You may also learn about social media marketing, email marketing, and search engine optimization (SEO). These topics provide a comprehensive understanding of how to effectively reach and engage target audiences.‎

For training and upskilling employees in marketing, consider programs like the IBM Digital Marketing and Growth Hacking Professional Certificate or the Advanced Digital Marketing Specialization. These courses are designed to equip professionals with the latest marketing strategies and tools, fostering growth and innovation within organizations.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center

Mobile App

Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera LinkedIn
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram