Les cours en copywriting peuvent vous aider à apprendre à rédiger des textes clairs et adaptés à différents supports. Vous pouvez développer des compétences en structure, ton, argumentation et communication ciblée. De nombreux cours présentent des méthodes et exemples pour créer des contenus efficaces.

University of Colorado Boulder
Compétences que vous acquerrez: Advertising, Advertising Campaigns, Media Strategy, Online Advertising, Electronic Media, Marketing Communications, Content Creation, Video Production, Digital Advertising, Copywriting, Brand Marketing, Social Media Campaigns, Ideation, Video Editing, Social Media, Strategic Communication, Design, Business Communication, Design Thinking, Design Elements And Principles
Débutant · Cours · 1 à 3 mois

Alex Genadinik
Compétences que vous acquerrez: Press Releases, Earned Media, Media Relations, Copywriting, Media and Communications, Public Relations, Media Strategy, Marketing and Public Relations, Promotional Strategies, Product Promotion, Brand Awareness, Case Studies, Professional Networking
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Marketing Strategies, Digital Marketing Tools, Digital Marketing, Auditing, Software Development Tools, Paid media, Test Tools, Performance Analysis, Process Optimization, Performance Improvement, Performance Appraisal, Prioritization
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: LinkedIn, Interviewing Skills, Web Presence, Brand Management, Branding, Professional Networking, Marketing, Marketing Analytics, Storytelling, Portfolio Management, Content Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing, Digital Marketing, AI Enablement
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Web Analytics and SEO, Keyword Research, Web Analytics, Competitive Intelligence, Digital Analysis, Competitive Analysis, Search Engine Optimization, User Research, User Experience, User Experience Design, UI/UX Research, Search Engine Marketing, Digital Marketing Tools, Digital Marketing, Content Strategy, Market Analysis, Content Marketing, Marketing, Strategic Marketing, Marketing Planning
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Stakeholder Communications, Customer Relationship Management (CRM) Software, Customer Analysis, Brand Awareness, HubSpot CRM, User Feedback, Customer Retention, Customer Engagement, Customer Service, Content Marketing, Marketing Analytics, Brand Marketing, Email Marketing, Social Media Marketing, Google Analytics, Digital Marketing, Performance Measurement, Search Engine Optimization, AI Enablement, Generative AI
Intermédiaire · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Email Automation, Email Marketing, Target Audience, Copywriting, Marketing Automation, Journey Mapping, Campaign Management, Automation, HubSpot CRM, Campaign Planning, Proofreading, Workflow Management, Marketing Communications, Content Creation, Writing, Editing, Stakeholder Communications
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Keyword Research, Web Analytics, Content Performance Analysis, Digital Marketing, Social Media Strategy, Digital Media Strategy, Performance Analysis, Strategic Planning
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Optimization, Blogs, Content Development and Management, Content Creation, Content Performance Analysis, Content Strategy, Web Analytics, Digital Content, Content Marketing, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Google Analytics, Content Management, Marketing Analytics, Data-Driven Marketing, Brand Strategy, Data Analysis, Audit Planning, Safety Audits
Intermédiaire · Cours · 1 à 4 semaines

Tecnológico de Monterrey
Compétences que vous acquerrez: Search Engine Marketing, Digital Brand Strategy, Digital Media Strategy, Digital Marketing, Search Engine Optimization, Social Media Strategy, Content Strategy, Marketing Strategies, Social Media Marketing, Web Presence, Digital Marketing Tools, Social Media, Content Creation, Marketing Effectiveness, Email Marketing, Digital Communications, E-Commerce, Sales Strategy, Web Analytics, Target Audience
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Campaign Management, Campaign Planning, Data-Driven Marketing, Advertising Campaigns, Data Storytelling, Key Performance Indicators (KPIs), Promotions and Campaigns, Marketing Strategies, Project Management Life Cycle, Performance Metric, Storytelling, Data-Driven Decision-Making, Project Closure, Plan Execution, Continuous Monitoring, Search Engine Optimization
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, Email Automation, General Data Protection Regulation (GDPR), A/B Testing, Copywriting, Marketing Automation, Campaign Management, Gmail, Compliance Auditing, Data-Driven Marketing, Content Optimization, Regulation and Legal Compliance, Target Audience, Auditing, Compliance Management, Customer Relationship Management (CRM) Software, Marketing Strategy and Techniques, Marketing Planning, Market Analysis, Data Analysis
Débutant · Cours · 1 à 3 mois