"Qualitative Research Interviews" is a beginner course for aspiring market analysts and professionals who need to uncover the "why" behind customer behavior. This course moves beyond theory to provide the practical skills needed to conduct high-quality interviews that yield deep, actionable insights. You will learn to distinguish between key qualitative methods, including interviews, focus groups, and ethnographic studies, and understand when to use each one effectively. The focus is on using interviews to inform business decisions, a common task for analysts, helping organizations clarify problems before committing to larger research projects.

Qualitative Research Interviews
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Qualitative Research Interviews
This course is part of Conjoint to Cluster: Survey Design and Segmentation Specialization

Instructor: LearningMate
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What you'll learn
Select appropriate qualitative methods and design a structured interview guide to uncover deep customer insights.
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April 2026
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Queen Mary University of London

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