In this milestone, you’ll dig into the research that forms the foundation of any strong SEO strategy. Your focus will be on understanding the landscape: what your competitors are doing, where the gaps are, and how to position your site to capture valuable search traffic. You’ll conduct a competitive analysis to see who’s ranking and why, then perform keyword research to identify high-potential opportunities. From there, you’ll map target keywords to core pages, recommending title tags and identifying key areas where your site can stand out. By the end of this module, you’ll have a clear picture of where your site fits in the market and a keyword strategy built to compete.

In this milestone, you'll take a closer look at how visible and competitive your site’s content really is. You’ll review key on-page elements for quality and optimization, assess how your site stacks up in terms of authority and backlinks, and spot content gaps or missed opportunities. This stage is about identifying what’s working, what’s missing, and where you can make improvements that actually move the needle. You’ll develop a list of quick-win content ideas tied to your keyword research and propose enhancements that can improve both search rankings and overall visibility. By the end of this module, you’ll have a clear summary of your site’s current visibility and a plan for boosting performance through smart, targeted content updates.

In this final milestone, you’ll bring together everything you’ve done throughout the course into a cohesive, client-ready SEO project. This is your opportunity to show not just what you’ve learned but how you think, prioritize, and communicate like a real-world SEO professional. You’ll start by creating a high-level strategy summary that outlines the competitive landscape, key opportunities, your proposed action plan, and the estimated business impact. You’ll then record a short pitch video presenting this executive summary, just as you would to a stakeholder, client, or hiring manager.