In this course, you'll explore the transformative role of AI in sales and personal productivity. Starting with foundational concepts, you’ll dive deep into sales intelligence, time management, and AI-powered prospecting tools. The course guides you through strategies for incorporating generative AI into your daily workflow, helping you achieve a competitive edge in sales. With practical techniques, you’ll learn how to harness AI to automate tedious tasks, enhance communication, and close sales more effectively.

The AI Edge: Unlocking AI for Sales Efficiency and Growth
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kurs ist nicht verfügbar in Deutsch (Deutschland)

Empfohlene Erfahrung
Empfohlene Erfahrung
Was Sie lernen werden
How to implement AI to enhance sales intelligence and efficiency.
Techniques for prioritizing AI opportunities and integrating them into workflows.
How to develop and execute sales strategies using AI-powered tools.
Kompetenzen, die Sie erwerben
- Kategorie: Sales StrategySales Strategy
- Kategorie: AI EnablementAI Enablement
- Kategorie: Responsible AIResponsible AI
- Kategorie: Prospecting and QualificationProspecting and Qualification
- Kategorie: Artificial IntelligenceArtificial Intelligence
- Kategorie: Personalized CampaignsPersonalized Campaigns
- Kategorie: AI IntegrationsAI Integrations
- Kategorie: Sales ProcessSales Process
- Kategorie: PrioritizationPrioritization
- Kategorie: Sales ProspectingSales Prospecting
- Kategorie: AI PersonalizationAI Personalization
- Kategorie: Sales EnablementSales Enablement
- Kategorie: Generative AI AgentsGenerative AI Agents
- Kategorie: Email AutomationEmail Automation
- Kategorie: Customer Relationship ManagementCustomer Relationship Management
- Kategorie: SalesSales
- Kategorie: Business EthicsBusiness Ethics
- Kategorie: Calendar ManagementCalendar Management
Werkzeuge, die Sie lernen werden
- Kategorie: AI WorkflowsAI Workflows
- Kategorie: Customer Relationship Management (CRM) SoftwareCustomer Relationship Management (CRM) Software
Wichtige Details

Zu Ihrem LinkedIn-Profil hinzufügen
März 2026
40 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

In diesem Kurs gibt es 40 Module
In this section, we explore AI's gradual emergence and sudden impact, analyzing its historical development, real-world applications, and adoption challenges.
Das ist alles enthalten
2 Videos1 Lektüre1 Aufgabe
2 Videos•Insgesamt 2 Minuten
- Introduction - Overview Video•1 Minute
- The Beginning of Everything - Overview Video•1 Minute
1 Lektüre•Insgesamt 5 Minuten
- The Beginning of Everything - The Reading•5 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- The Evolution of AI and Human Interaction•10 Minuten
In this section, we explore how AI has become a constant presence in all of our lives and examine its ongoing development.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- AI Everywhere, All the Time - Overview Video•1 Minute
1 Lektüre•Insgesamt 5 Minuten
- AI Everywhere, All the Time - The Reading•5 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Foundations of Artificial Intelligence•10 Minuten
In this section, we will explore the concept of the technological singularity and its potential impact on AI's evolution.
Das ist alles enthalten
1 Lektüre1 Aufgabe
1 Lektüre•Insgesamt 5 Minuten
- The Next Level Is the Singularity Near - The Reading•5 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- The Future of Human-Machine Interaction•10 Minuten
In this section, we examine AI integration strategies, ethical considerations, and hybrid human-AI workflows to enhance professional performance and adapt to future technological advancements.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- The Six Million Dollar Man - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- The Six Million Dollar Man - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Human and Machine Synergy•10 Minuten
In this section, we examine how IQ, AQ, EQ, and TQ work together to improve sales agility and effectiveness.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- The Four Elements of Sales Intelligence - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- The Four Elements of Sales Intelligence - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- The Four Elements of Sales Intelligence•10 Minuten
In this section, we examine the risks of unverified AI outputs and the need for verification.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Liar, Liar, Pants on Fire - Overview Video•1 Minute
1 Lektüre•Insgesamt 5 Minuten
- Liar, Liar, Pants on Fire - The Reading•5 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- The Perils of Unverified Information•10 Minuten
In this section, we examine anthropomorphism in AI interactions, analyze risks of human-like trust, and evaluate AI's limitations in emotional and ethical contexts.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Robots Have Goals, Not Souls - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Robots Have Goals, Not Souls - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- The Human-Machine Divide•10 Minuten
In this section, we examine authority bias in AI, emphasizing the need to evaluate data quality and apply critical reasoning to AI outputs for informed decision-making.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Beware of the Authority Bias - Overview Video•1 Minute
1 Lektüre•Insgesamt 5 Minuten
- Beware of the Authority Bias - The Reading•5 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Navigating AI and Human Judgment•10 Minuten
In this section, we explore how generative AI streamlines tasks like tailored email drafting, client visitation planning, and sales report analysis. It highlights practical applications for improving efficiency and decision-making.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Harnessing Generative AI - Overview Video•1 Minute
1 Lektüre•Insgesamt 5 Minuten
- Harnessing Generative AI - The Reading•5 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Exploring Generative AI Fundamentals•10 Minuten
In this section, we examine Asimov's Three Laws for robotics, ethical implications of autonomous systems, and strategies for ensuring AI safety and responsible decision-making.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Robot Rules - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Robot Rules - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Navigating AI Ethics and Best Practices•10 Minuten
In this section, we explore time discipline, emphasizing self-driven choices and data-informed task prioritization to enhance productivity and align with personal and professional goals.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Time Discipline - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Time Discipline - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Mastering Time Discipline for Sales Excellence•10 Minuten
In this section, we explore the CEO mindset for time management, emphasizing personal responsibility, ruthless prioritization, and leveraging AI tools for productivity and impact.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Fundamentals of Me Management - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Fundamentals of Me Management - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Mastering Personal Resource Management•10 Minuten
In this section, we explore attention control and time blocking to enhance focus, reduce distractions, and align work with cognitive patterns for improved productivity and sales performance.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Attention Control and Time Blocking - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Attention Control and Time Blocking - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Mastering Focus and Productivity•10 Minuten
In this section, we explore calendar-based sales planning, CRM integration, and AI tools to enhance task management and meeting efficiency. The focus is on intentional routines for improved productivity and structured daily sales activities.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Sales Day Planning, CRM, and Calendar Management - Overview Video•1 Minute
1 Lektüre•Insgesamt 15 Minuten
- Sales Day Planning, CRM, and Calendar Management - The Reading•15 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Sales Planning and Time Optimization•10 Minuten
In this section, we explore the first seven steps to optimize sales time with AI. Key concepts include time audits, AI integration, and the three A's.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- The First Seven Steps on Your AI Edge Journey - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- The First Seven Steps on Your AI Edge Journey - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Navigating the AI Edge Journey•10 Minuten
In this section, we conduct a time investment audit to identify time drains, analyze activity logs, and optimize prime selling hours for improved productivity and sales effectiveness.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Time Investment Audit - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Time Investment Audit - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Time Investment Audit Insights•10 Minuten
In this section, we explore AI applications for email management, task prioritization, and scheduling to enhance productivity.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Brainstorming and Prioritizing AI Possibilities - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Brainstorming and Prioritizing AI Possibilities - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Strategic Use of AI in Task Management•10 Minuten
In this section, we explore deliberate practice strategies, prompt design for AI tasks, and tracking progress in AI tool usage to enhance competency and efficiency.
Das ist alles enthalten
1 Video3 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Practice and Prompts - Overview Video•1 Minute
3 Lektüren•Insgesamt 25 Minuten
- Introduction•10 Minuten
- Practice Building a Prompt•5 Minuten
- Build a Sales Prompt Library•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Mastering AI Interaction Through Practice and Precision•10 Minuten
In this section, we examine patterns in AI-generated content, assess trustworthiness, and explore the implications of automation in professional communication.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- If It Quacks Like a Duck - Overview Video•1 Minute
1 Lektüre•Insgesamt 15 Minuten
- If It Quacks Like a Duck - The Reading•15 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Navigating Trust and Authenticity in AI and Business•10 Minuten
In this section, we explore how to improve written communication clarity and impact. Key concepts include structured writing techniques, professional credibility, and career growth through effective communication.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Write and Edit Better - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Write and Edit Better - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Writing Skills and Professional Communication•10 Minuten
In this section, we explore editing strategies to enhance clarity, design AI prompts for effective revision, and analyze text structure for improved readability and professionalism.
Das ist alles enthalten
1 Video3 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- The Power of Editing - Overview Video•1 Minute
3 Lektüren•Insgesamt 35 Minuten
- Introduction•10 Minuten
- Vocabulary•10 Minuten
- Spelling•15 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Mastering the Art of Revision•10 Minuten
In this section, we explore using AI to enhance human writing, analyze AI-generated text for quality, and edit output to reflect personal style and authenticity.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- AI Is a Faster Writer You Are a Better Human - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- AI Is a Faster Writer You Are a Better Human - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Balancing AI and Human Creativity•10 Minuten
In this section, we examine the limitations of AI-driven sales tools and emphasize the importance of human interaction in prospecting and client engagement.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- The Asynchronous Seller - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- The Asynchronous Seller - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- The Asynchronous Seller's Guide•10 Minuten
In this section, we explore synchronous and asynchronous prospecting methods to enhance sales engagement.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Synchronous versus Asynchronous Prospecting - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Synchronous versus Asynchronous Prospecting - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Human and Machine in Sales Prospecting•10 Minuten
In this section, we explore how AI enhances prospecting by targeting the right prospects, automating tasks, and improving engagement through intent data and research.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- A Powerful Prospecting Partner - Overview Video•1 Minute
1 Lektüre•Insgesamt 5 Minuten
- A Powerful Prospecting Partner - The Reading•5 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Leveraging AI for Sales Success•10 Minuten
In this section, we explore structured prospecting sequences to capture attention in a competitive, AI-driven environment. We focus on multi-channel messaging, cadence, and measuring effectiveness to build engagement and familiarity with prospects.
Das ist alles enthalten
1 Video2 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Prospecting Sequences - Overview Video•1 Minute
2 Lektüren•Insgesamt 25 Minuten
- Introduction•15 Minuten
- Touches•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Mastering Prospecting Sequences•10 Minuten
In this section, we explore creating targeted prospecting lists, defining ideal customer profiles, and using predictive scoring to enhance sales efficiency.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Targeted Lists - Overview Video•1 Minute
1 Lektüre•Insgesamt 15 Minuten
- Targeted Lists - The Reading•15 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Effective Sales Prospecting and Lead Qualification•10 Minuten
In this section, we explore AI-assisted message generation, emphasizing the balance between human empathy and machine efficiency in crafting personalized and targeted prospecting messages for effective sales outreach.
Das ist alles enthalten
1 Video2 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Message Matters - Overview Video•1 Minute
2 Lektüren•Insgesamt 30 Minuten
- Introduction•15 Minuten
- Craft the Message•15 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Mastering Effective Communication Strategies•10 Minuten
In this section, we explore slow prospecting strategies to build long-term visibility and authority through personal branding and consistent content creation on LinkedIn.
Das ist alles enthalten
1 Video2 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Slow Prospecting - Overview Video•1 Minute
2 Lektüren•Insgesamt 20 Minuten
- Introduction•10 Minuten
- Content Creation•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Mastering Long-Term Sales and Content Building•10 Minuten
In this section, we explore the importance of identifying qualified opportunities, applying systematic qualification techniques, and prioritizing high-probability prospects to ensure sales success.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Everything in Sales Begins with a Qualified Opportunity - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Everything in Sales Begins with a Qualified Opportunity - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Sales Qualification Fundamentals•10 Minuten
In this section, we explore discovery as the foundation of sales success, focusing on strategic questioning, stakeholder qualification, and understanding psychological factors to build trust and drive deal closure.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- The Art of Discovery - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- The Art of Discovery - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- The Art of Discovery in Sales•10 Minuten
In this section, we examine eight discovery mistakes, focusing on self-orientation, listening, and preparation.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Eight Big Discovery Mistakes You Need to Avoid - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Eight Big Discovery Mistakes You Need to Avoid - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Avoiding Common Discovery Mistakes•10 Minuten
In this section, we explore the importance of open-ended discovery questions in sales, focusing on structured questioning, stakeholder needs analysis, and root-cause analysis to drive deal success and alignment.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Pre-Discovery Call Research - Overview Video•1 Minute
1 Lektüre•Insgesamt 20 Minuten
- Pre-Discovery Call Research - The Reading•20 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Mastering Pre-Discovery Call Research•10 Minuten
In this section, we explore AI-driven competitive analysis techniques to anticipate and address objections from prospect research. Key concepts include analyzing AI-generated comparisons and designing counter-strategies for sales success.
Das ist alles enthalten
1 Video2 Lektüren1 Aufgabe
1 Video•Insgesamt 1 Minute
- Discovery Questions: What You Want to Learn - Overview Video•1 Minute
2 Lektüren•Insgesamt 30 Minuten
- Introduction•15 Minuten
- Measurable Business Outcomes•15 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Mastering Discovery and Engagement Questions•10 Minuten
In this section, we explore using AI for error checking, personalization, and team collaboration in proposal building to enhance sales outcomes in competitive environments.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Competitive Analysis and Objection Prevention - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Competitive Analysis and Objection Prevention - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Evaluating Business Decisions and AI Impact in Sales•10 Minuten
In this section, we explore how to use AI to improve the effectiveness and personalization of sales proposals.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- AI-Powered Proposals - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- AI-Powered Proposals - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- AI in Sales Proposal Development•10 Minuten
In this section, we explore AI-driven closing tactics and objection handling.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Closing the Sale - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Closing the Sale - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Mastering the Art of Closing Sales•10 Minuten
In this section, we explore how social proof influences buyer behavior through case studies, testimonials, and peer validation to build trust and drive conversions.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Case Studies and Social Proof - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Case Studies and Social Proof - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Leveraging AI and Social Proof in Sales•10 Minuten
In this section, we explore using AI to identify key contract clauses, analyze indemnification and payment terms, and evaluate termination and dispute resolution provisions for effective risk management.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- Contracts and Lawyers and Terms and Conditions, Oh My! - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- Contracts and Lawyers and Terms and Conditions, Oh My! - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Contract Review and Negotiation Essentials•10 Minuten
In this section, we explore how CRM can become a strategic asset by improving sales efficiency and long-term revenue outcomes.
Das ist alles enthalten
1 Video1 Lektüre1 Aufgabe
1 Video•Insgesamt 1 Minute
- AI Turns Your CRM into a Strategic Partner - Overview Video•1 Minute
1 Lektüre•Insgesamt 10 Minuten
- AI Turns Your CRM into a Strategic Partner - The Reading•10 Minuten
1 Aufgabe•Insgesamt 10 Minuten
- Leveraging AI and CRM for Strategic Advantage•10 Minuten
Dozent

Warum entscheiden sich Menschen für Coursera für ihre Karriere?

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
Häufig gestellte Fragen
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When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Weitere Fragen
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