En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
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Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
8,184 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
323 reviews
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
Skills you'll gain
- Advertising Campaigns
- Product Lifecycle Management
- Paid media
- Promotions and Campaigns
- Marketing Channel
- Promotional Strategies
- Media Planning
- Marketing Management
- Marketing
- Marketing Planning
- Advertising
- Revenue Management
- Product Management
- Marketing Communications
- Sales Strategy
- Integrated Marketing Communications
- Product Strategy
- Product Planning
- Strategic Marketing
- Product Marketing
Details to know
Shareable certificate
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Assessments
4 assignments
Taught in Spanish
96%
Most learners liked this course
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This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructors
Instructor ratings
(41 ratings)Offered by
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Status: Free TrialIE Business School
Status: Free TrialIE Business School
Status: Free TrialUniversity of Illinois Urbana-Champaign
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Showing 3 of 323
JC
Reviewed on Feb 15, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
CL
Reviewed on Sep 16, 2024
me ayudo muchoo, los quizz eran algo complicados porque venían cosas específicas pero me sirvieron bastante
DC
Reviewed on Nov 12, 2020
Muy buenas la información, los conceptos y sobre todo las entrevistas muy enriquecedoras
