SEO Foundations: Analyze, Optimize & Grow

Ends soon! This point in the year is perfect for 40% off 10,000+ programs. Save now.

SEO Foundations: Analyze, Optimize & Grow

Name: SEO Foundations: Analyze, Optimize & Grow
Rating: 4.764705882352941 (17 reviews)

This course is part of Strategic SEO Mastery: Tools, Strategy & Case Studies Specialization

Instructor: EDUCBA

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

17 reviews

9 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

17 reviews

9 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply core marketing and segmentation strategies to SEO.
Implement on-page SEO to improve search visibility.
Evaluate digital channels and align them with business goals.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

12 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Strategic SEO Mastery: Tools, Strategy & Case Studies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

By the end of this course, learners will be able to identify core marketing concepts, analyze the evolution of marketing practices, apply segmentation and research strategies, evaluate digital channels, and implement on-page SEO techniques to improve search visibility.

This introductory SEO course provides a comprehensive foundation in marketing and digital strategy, bridging traditional marketing principles with modern search engine optimization. Learners explore the history of marketing, the role of the marketing mix, and the importance of consumer-centric approaches before diving into digital marketing tools, advertising trends, and SEO fundamentals. What makes this course unique is its structured integration of marketing history with practical SEO applications. Unlike other courses that focus solely on digital tactics, this program emphasizes the strategic mindset needed to connect marketing theory with execution. With step-by-step guidance, learners will gain skills to optimize websites, set measurable SEO goals, and align strategies with business objectives. Whether you’re new to marketing or looking to strengthen your digital expertise, this course equips you with actionable insights to analyze, optimize, and grow in the evolving world of search engine optimization.

This module introduces the foundations of marketing, covering its definition, evolution, and guiding concepts. Learners explore the transition from production-oriented approaches to customer-centric practices while analyzing the marketing mix and environment. By understanding historical shifts and environmental influences, learners build a strong base for advanced marketing and SEO strategies.

What's included

13 videos4 assignments

13 videosTotal 95 minutes

Introduction to Course6 minutes
Marketing Universe Complements3 minutes
Marketing Definition6 minutes
Marketing Concept9 minutes
History of Marketing Practice7 minutes
History of Marketing Practice Continue10 minutes
More on History of Marketing Practice7 minutes
Marketing Across the Ages9 minutes
Marketing Across the Ages Continue10 minutes
Marketing Mix7 minutes
Marketing Mix Continue7 minutes
Marketing Environment8 minutes
Marketing Environment Continue7 minutes

4 assignmentsTotal 60 minutes

Foundations of Marketing30 minutes
Introduction to Marketing10 minutes
Evolution of Marketing Practices10 minutes
Marketing Mix and Environment10 minutes

This module explores the key domains of modern marketing, including research, segmentation, communication, branding, and strategy. Learners examine different types of marketing while developing insights into consumer behavior and long-term relationship building. The module bridges traditional marketing principles with the foundations of digital marketing.

What's included

12 videos4 assignments

12 videosTotal 86 minutes

Marketing Research10 minutes
Marketing Segmentation10 minutes
Marketing Communications5 minutes
Marketing Brand Matrix5 minutes
Marketing, Strategy5 minutes
Marketing Types10 minutes
Marketing Types Continue7 minutes
Digital Marketing Definition6 minutes
Digital Marketing History8 minutes
Digital Marketing Applications12 minutes
Digital Marketing Applications and Benefits2 minutes
Digital Marketing Complements7 minutes

4 assignmentsTotal 60 minutes

Core Areas of Marketing30 minutes
Research, Segmentation, and Communication10 minutes
Brand, Strategy, and Types10 minutes
Digital Marketing Foundations10 minutes

This module focuses on digital marketing channels, advertising trends, and the core principles of Search Engine Optimization (SEO). Learners study SEO goals, on-page optimization techniques, and complementary strategies that enhance digital visibility. By mastering these essentials, learners gain practical skills for driving online traffic and improving search rankings.

What's included

9 videos4 assignments

9 videosTotal 71 minutes

Digital Marketing Channels3 minutes
Global AD Spend5 minutes
Ad Spend Statistics5 minutes
SEO Definition7 minutes
SEO History8 minutes
SEO Complements13 minutes
SEO Goals6 minutes
On-Page Optimization11 minutes
On-Page Optimization Continue11 minutes

4 assignmentsTotal 60 minutes

Digital Marketing and SEO Essentials30 minutes
Digital Channels and Ad Spend10 minutes
SEO Foundations and Goals10 minutes
On-Page Optimization10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

EDUCBA

1,668 Courses340,586 learners

Offered by

EDUCBA

Explore more from Marketing

Status: Free Trial
Simplilearn
Search Engine Optimization
Course
Status: Free Trial
EDUCBA
SEO Case Study: Analyze, Optimize & Grow
Course
Status: Free Trial
EDUCBA
SEO Strategy: Analyze, Apply & Optimize
Course
Status: Free Trial
EDUCBA
Digital Marketing Foundations: Analyze & Apply Strategies
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

5 stars
76.47%
4 stars
23.52%
3 stars
0%
2 stars
0%
1 star
0%

Showing 3 of 17

Reviewed on Jun 12, 2026

A great balance between creativity and technical implementation. The course teaches not only how to build procedural structures but also how to optimize them for real-world applications.

Reviewed on Apr 15, 2026

Great beginner-friendly SEO course with clear concepts.

Reviewed on Apr 12, 2026

The examples and explanations make it easy to apply the concepts in real-world scenarios.

View more reviews

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.